Brand-new Dating Website Is Designed To Create Dating Straightforward, Personal, and Secure

The three S’s – ease-of-use, sociability, and protection – are a great base regarding dating internet site. So just why can it appear to be a lot of web sites tend to be mysteriously lacking all of them using their business ideas?

Insert LikeBright, a brand new dating site started in Seattle whose goal is to purge deception from internet dating world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined to fulfill it. The trio came across while their studies at Harvard, and decided to receive LikeBright in 2010 as part of the TechStars, a business enterprise that calls alone the «no. 1 startup accelerator around,» plan in Seattle.

Their goal, as told Aislyn Green of TechFlash.com, isn’t really challenging: «LikeBright is a TechStars Seattle business working to generate dating straightforward, personal and safe for females.» Ladies almost everywhere – and lots of men – complain towards shortage of confidence and widespread lying that affects online dating sites. For some, its become these types of a problem they’ve given up on online dating altogether in support of time for the standard ways of online dating that they’d as soon as refused, like meeting through buddies or at personal gatherings. LikeBright aims to fight this problem by «developing a dating layer on Facebook to assist ladies satisfy people through individuals they believe.»

The determination for LikeBright originated in personal experience. Sonya had been pushed by a want to help their feminine friends navigate the sometimes-dangerous arena of internet dating, and wanted to spot increased exposure of the issues, usually ignored, that women value in terms of looking for love online. Ron, a regular traveler, had been impressed to create a website that met their nomadic needs, and Nick learned regarding the property value meeting a night out together through somebody you count on when a lady pal launched him to their girl.

Before making this site, the trio executed 50 live interviews with women that planned to discuss their particular experiences with internet dating. The responses they received varied through the humorous toward horrifying, like «every thing felt great. Immediately after which the guy requested me if I smoked meth» and «He was 11 and I had to drive him residence. He previously walked entirely across town.» Determined the world lacked a dating web site that places women first, LikeBright was created.

LikeBright is invested in producing a host built on the 3 S’s. Joining the site is simple: it can take 30 seconds to join up via Twitter Connect. The website encourages sociability by offering consumers a social context when it comes down to singles they see and allowing them to interact with friends – attached or not – on the internet site. And it’s really secure: ladies can use LikeBright anonymously, and each and every guy on the internet site is actually vouched for.